Automate the collection, organization, and enrichment of data while also establishing rules to avoid creating duplicate profiles and recognizing customers across various interaction channels.

Create rules for dynamic audience segmentation based on demographic or behavioral similarity and target each marketing action at the right segment.

Enhance the personalization of your marketing messages with dynamic content that will automatically adjusts based on the customer’s profile data.

Automate your campaign’s start date and subsequent steps triggered by customer actions, such as opening or not opening an email, or clicking or not clicking a link.

Use A/B testing to experiment with various text, image, and timing variations to discover which messages resonate best with your audience.

Capture, score, and promptly send leads generated from marketing activities directly to your sales team to ensure a quick response time.